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How to Invest

 Review your options | Get diversified | Determine your mix | Choose investments  | Manage over time 

“Ride at your own speed.”

Risk has lots to do with investment selection. So, how prone is your tummy to flip-flops when the ride gets bumpy? Some people can take the big ups and downs, because they believe the potential for higher rewards is worth it. Others prefer a smoother ride and are willing to accept lower returns in exchange for low risk. You’ll want to invest some (but not all) of your money in the investment vehicles that best reflect your risk type. So, if you’re a low risk sort, a good percentage of money will be devoted to safety of principle, but some should be earmarked for a somewhat higher risk. I’ll let Gordon explain.






“Be sure to zig and zag.”

It’s always smart to have money lots of places. That’s because different investments react differently to market conditions. When the market zigs, your zig investments follow. When it zags, you can be there too with your zag investments. Over time, your returns have a better chance of all evening out.

 


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Advisory services provided through ING Financial Advisers, LLC (member SIPC).
This information is not intended to be tax or legal advice. ING does not offer tax or legal advice. Consult your own legal or tax advisor regarding your specific situation.
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