Executive Vice President and Chief Marketing Officer, ING U.S. Retirement Services

X. Rick Niu is executive vice president and chief marketing officer for ING U.S. Retirement Services. In this role, Niu leads a group that is responsible for creating a strategic, customer-driven marketing culture across the Retirement Services organization. In addition, he directs ING’s multicultural growth strategy and execution across the company.

He joined ING in July 2007. Prior to joining ING, Niu spent eight years at American International Group, Inc., (AIG) and held various leadership and management positions in the U.S. and Europe, including strategic initiatives, large-scale acquisitions and post-merger integrations, cross-marketing, multicultural distribution, business turnarounds, new product introductions, marketing alliances, and direct P&L responsibilities. Prior to AIG, Niu served as marketing director and management consultant at China International Trust & Investment Corporation in Asia.

Niu earned a bachelor’s of science degree from Tsinghua University in Beijing, and a master’s degree in business administration from Columbia Business School. Niu also holds the professional designation of Chartered Life Underwriter. He is fluent in Mandarin Chinese.